Sales and Marketing

The bottom line of any business is to make sales and money, and marketing is an essential channel to reach that goal. Business coaching can help you reach your sales goals through marketing by improving your lead generation and refining your marketing strategy.

Elements of effective sales and marketing

How we can help improve your sales and marketing

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Refining Your Sales Process

  • Increase your conversion rate by reviewing and improving your sales process from initial enquiry through to after sale
  • Implement the correct reporting and training to manage your sales team/channels effectively
  • Reduce pricing objections by injecting personality and flare into your customer journey so that you stand out from the crowd.

Developing Existing And Lapsed Customers

  • Reactive lapsed clients by implementing a process to track and convert lapsed clients
  • Increase revenue from existing clients through effective marketing strategies and sales management
  • Improve referrals and loyalty by developing customers into raving fans

Improving Lead Generation

  • Improve the effectiveness of your existing lead generation strategies
  • Define your target market/s and implement a bespoke marketing plan that can effectively funnel quality prospects into your sales process
  • Help you to calculate and understand important concepts like client lifetime value, acquisition costs, ROI per lead source

Defining Your Uniqueness

  • Stand out by defining your compelling unique selling point or guarantee
  • Integrate your USP across the entire customer journey so that you deliver on your promise
  • Align your marketing collateral and branding to your USP

Sales & Marketing

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Focus

Keeping you focused on the priorities and actions that have the biggest impact on your Vision, Growth Goals and Business Performance

Challenge

Challenging you to take full ownership of your business and make timely, objective and well thought out decisions so that you get better results

Strategic

Constantly refocusing your energy and attention away from the day to day distractions and on medium and long term growth, stability and consistency

Performance

Ensuring you have the fundamentals nailed and a clear understanding of what really moves the needle in your business

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