Sales and Marketing

The bottom line of any business is to make sales and money, and marketing is an essential channel to reach that goal. Business coaching can help you reach your sales goals through marketing by improving your lead generation and refining your marketing strategy.

Elements of effective sales and marketing

Refining Your Sales Process

Maximizing your conversion rate from enquiry to sale is one of the most effective ways of improving your revenue. Many businesses just don’t put enough thought and effort into sales process. Making sure prospects have a wow experience at the very start of their journey and improve sales management are important areas that can provide surprisingly good results.

Improving Lead Generation

Generating a sufficient volume of qualified enquiries is vital to growing your turnover and profit. The key is building a marketing machine that can deliver consistent results over a reasonable time frame with decent ROI. Many small businesses lack clarity in this area and therefore find it difficult to manage and develop their teams. Worst of all it’s you as the business owner that gets pulled into day to day activities and solving problems instead of focusing on high value tasks.

Developing Existing And Lapsed Customers

If you have an established business this will almost certainly be a key area for development. Many businesses are so focused on chasing new customers that they often neglect this precious asset.

Defining Your Uniqueness

Standing out from your competitors leads to better margins and increased sales. The key to achieving differentiation is to avoid generic clichés and to really discover your businesses personality and ideal customers

How we can help improve your sales and marketing

Refining Your Sales Process

Increase your conversion rate by reviewing and improving your sales process from initial enquiry through to after sale
Implement the correct reporting and training to manage your sales team/channels effectively
Reduce pricing objections by injecting personality and flare into your customer journey so that you stand out from the crowd.

Developing Existing And Lapsed Customers

Reactive lapsed clients by implementing a process to track and convert lapsed clients
Increase revenue from existing clients through effective marketing strategies and sales management
Improve referrals and loyalty by developing customers into raving fans

Improving Lead Generation

Improve the effectiveness of your existing lead generation strategies
Define your target market/s and implement a bespoke marketing plan that can effectively funnel quality prospects into your sales process
Help you to calculate and understand important concepts like client lifetime value, acquisition costs, ROI per lead source

Defining Your Uniqueness

Stand out by defining your compelling unique selling point or guarantee
Integrate your USP across the entire customer journey so that you deliver on your promise
Align your marketing collateral and branding to your USP