If you are serious about growing your business, one of the things you need to focus on is the lifetime value of your customers. In this video, I will take you through the ladder of loyalty concept which will help you leverage your marketing more effectively,...
Customers Are all customers equal? Conventional wisdom tells us that ‘All Customers are Important’ and that the ‘Customer is King’. Whilst I do agree that it is important to look after your customers, I’m not sure I subscribe to the belief that they are all equal....
Business Marketing Networking can be a very effective lead generation activity, the trouble is that not many people go about it the right way. This short video, by communications expert Andy Bounds is the best ‘how to guide’ I have seen in a long time. See what you...
Month: March 2015 Most businesses spend so much time and resource on trying to develop new business that they often overlook the low hanging fruit within previous and existing customers. Here are 3 practical low cost strategies that could add real value to your bottom...
Top 5 reasons why your marketing may be failing Building an effective marketing machine that can deliver consistent results is a staple for any business that wants super successful results. I’ve put together a list of the top 5 reasons your marketing could be failing....
Business Marketing When I ask this question in a workshop or seminar I often hear something like ‘great customer service’, ‘quality products’ or something else that’s fairly generic. It’s quite likely the same answer that a competitor of that business would give. But,...
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