Customers

Customers

Customers Are all customers equal? Conventional wisdom tells us that ‘All Customers are Important’ and that the ‘Customer is King’. Whilst I do agree that it is important to look after your customers, I’m not sure I subscribe to the belief that they are all equal....
Taking the WORK out of NETWORK

Taking the WORK out of NETWORK

Business Marketing Networking can be a very effective lead generation activity, the trouble is that not many people go about it the right way. This short video, by communications expert Andy Bounds is the best ‘how to guide’ I have seen in a long time. See what you...
Getting more from your customers

Getting more from your customers

Month: March 2015 Most businesses spend so much time and resource on trying to develop new business that they often overlook the low hanging fruit within previous and existing customers. Here are 3 practical low cost strategies that could add real value to your bottom...
What makes you different?

What makes you different?

Business Marketing When I ask this question in a workshop or seminar I often hear something like ‘great customer service’, ‘quality products’ or something else that’s fairly generic. It’s quite likely the same answer that a competitor of that business would give. But,...