Author name: Marco Soares

How do you calculate your marketing budget? How do you know what that budget should be and how it should evolve over the years?

Well, it’s a question that I get asked all of the time. There are so many approaches out there, but which one works for you? Well, the approach that I like to take with my clients is really based around allowable acquisition cost So what is allowable acquisition cost? Effectively it is how much you can afford to spend in order to buy a new customer.

Does your marketing feel like a bit of a gamble sometimes?

Well, if so, then check out this week’s episode of “Mind Your Own Business” This week on “Mind Your Own Business” I want to talk about the importance of having a proper system in place to test and measure the effectiveness of your marketing function.

I bet you sometimes it must feel like you weigh the world on your shoulders.

Running a business is tough; we have challenges, but it’s just part of the landscape; the key thing is, how do you respond and deal with the challenges that come your way?

Many, many years ago, I was talking to my first business coach about a few clients that I was worried about; there were a few things that weren’t going well, and I didn’t really know what to do about it, and I was playing this tape over and over and over in my head. And I’ve spent loads of energy and loads of time thinking about this particular challenge.

Do you have the necessary financial information to grow your business, increase profit and manage cash flow?

This week, I will explain why your decisions matter a lot more than realise by exploring a concept called first, second and third-order consequences.

This week on \”Mind Your Own Business\”, I want to talk to you about a really cool and helpful concept called Return On Time Invested (R.O.T.I)

This week on I will explain the importance of feedback and how it can drive your team to value consistency and hold high standards when getting tasks done.

Follow up, follow up, follow up How good are you at following up as a manager?. Consistently and effectively following up is one of the key ingredients to help your team get stuff done.

You also need to get better at following up; I have conversations with my clients all week long about how frustrated they are that their people aren’t doing the things that they have been asked to do, and when I challenge clients and ask them: – Well, have you been following up effectively? I always get a sheepish “NO”.

This week on “Mind Your Own Business” I will explain the importance of price elasticity and how it can help your approach to pricing.

This week on Mind Your Own Business, we will discuss the importance of taking regular time out to Stop, Review and Think.