This week during a coaching session, I talked to a client about customer experience and told me the story about how five years ago, before he had opened up his second location, he was on the hunt for a great steak to put on the menu.
So he’d call round to one of the butchers at the time, and he’d asked his butcher for a steak explaining what he was trying to do; the butcher gave him a couple of steaks, went home, and my client opened up these steaks to test them out, and he was disappointed: the steaks were rubbish they weren’t good quality at all.